Bas Gerritsen

Examiner
DISC Type : cs

Founder & CEO at Modelwise

Amsterdam, North Holland, Netherlands

Overview

Bas Gerritsen is the Founder and CEO of Modelwise, an AI-powered platform disrupting the traditional casting industry by promoting transparency and fairness. A serial entrepreneur, he also co-founded the lock-screen advertising app Pabbl. He is an alumnus of Vrije Universiteit Amsterdam, where he studied Business Administration.

Bas has a passion for fostering entrepreneurship in others, serving as a guest lecturer on the subject at universities. He values personal health and bio-hacking, using data-driven insights to optimize his energy, diet, and sleep patterns. His interests also include adventurous travel and supporting emerging tech talent.

As a young entrepreneur, Bas developed and scaled his own dart game during Queens Day, earning up to €10K.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Disrupting Casting Industry
As Founder of Modelwise, he is on a mission to make the modeling and casting industry more fair, transparent, and efficient, tackling issues like high fees and late payments.
Ethical AI
He is actively building Modelwise with a focus on ethical AI, combining real, scanned people with AI-powered shoots to create new opportunities for brands and talent.
Mobile Advertising
He co-founded Pabbl, a company focused on lock-screen advertising, and was a member of the Task Force Mobile for VIA Nederland, indicating a deep interest in this space.

Media Appearances

Bas has no verified media appearances

Work History

1-2023
Founder & CEO at Modelwise
8-2015
Co-Founder / Board Member at Pabbl
9-2016
Guest Lecturer at Bas Gerritsen
1-2018 - 3-2021
Member Task Force Mobile at VIA Nederland
4-2005 - 4-2016
Founder at Dart Game Queen's Day

Education

Business Administration from Vrije Universiteit Amsterdam (VU Amsterdam)
Pre-university education from Sint Nicolaas Lyceum

More Information

Social Presence :

Prographics :

Exp : 18 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Founder & CEO at Modelwise
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Insights For Selling To Bas

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bas is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Bas

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bas move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Bas take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Bas

Personality Compatibility


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