Bruce Durling

Energizer
DISC Type : I

CEO and cofounder at Mastodon C

Dundee, Scotland, United Kingdom

Overview

Bruce Durling is the CEO and co-founder of Mastodon C, a company dedicated to using data science, Clojure, and cloud computing to address global climate change and improve public services. A University of York graduate, he is described by peers as passionate, creative, and an exceptional mentor, with deep expertise in agile methodologies and data engineering.

Personality Overview

Informal

Believer

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Sustainable Tech
A core focus of his company, Mastodon C, is to provide services on zero-carbon infrastructure and apply data science to environmental challenges like energy consumption.
Clojure Programming
He is a prominent advocate and expert in the Clojure community, having co-founded and organized the London Clojure User Group to foster collaboration and knowledge sharing.
Data for Good
His company partners with local and central government to use data analysis for improving public services, such as urban planning, education, and healthcare.

Media Appearances

Bruce has no verified media appearances

Work History

5-2019
CEO and cofounder at Mastodon C
1-2012 - 5-2019
CTO and cofounder at Mastodon C
9-2009
Organizer and cofounder at London Clojure User Group
6-2011 - 4-2012
Organizer and cofounder at London Salesforce Developers User Group
7-2011 - 3-2012
Salesforce Consultant at News International

Education

1997 - 1998
MSc from University of York
1994 - 1997
BA (Hons) from University of York

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dundee, Scotland, United Kingdom Job Level : Leadership Designation : CEO and cofounder at Mastodon C
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Bruce

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Bruce take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bruce

Personality Compatibility


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