Basti Schütz

Initiator
DISC Type : Di

Head of Commercial Strategy & GTM (Travel & Mobility) at Meta

Berlin Metropolitan Area, Germany

Overview

Basti Schütz leads Commercial Strategy for Travel and Mobility at Meta, focusing on spatial computing and immersive technologies. Described by colleagues as strategic, motivational, and client-focused, he specializes in building commercial ecosystems and turning frontier tech into scalable deployments. He holds Master of Science degrees from HKUST and The University of Sydney Business School.

Basti is passionate about how technology will reshape daily experiences. He actively explores the future of human-computer interaction, from how smart glasses will transform travel to how augmented reality can make learning new games more intuitive. His public posts show a deep interest in the practical and societal impact of emerging tech.

He has been personally using Meta Ray-Bans for almost two years to test and understand the future of travel-tech.

Personality Overview

Conviction Driven

Confident

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Spatial Computing
His role at Meta and his public posts center on moving beyond screens, where users control computers with hands and voice in immersive environments.
Future of Travel
He leads the go-to-market strategy for travel at Meta and explores how AR/XR and smart glasses will become the ultimate travel companions.
Ecosystem Building
He focuses on creating ecosystems of developers, integrators, and enterprise partners to scale new technologies from pilot programs to mass adoption.

Media Appearances

Basti has no verified media appearances

Work History

1-2025
Head of Commercial Strategy & GTM (Travel & Mobility) at Meta
6-2023
Global Lead, Strategic Deals & GTM, Spatial/Immersive Tech at Meta
7-2022 - 6-2023
Regional Lead, Metaverse & Developer Ecosystem Partnerships (Central Europe) at Meta
10-2017 - 1-2020
Global Head of Strategic Partnerships (SAP & Cisco) – IoT, Cloud & Connectivity at T-Mobile
2-2015 - 11-2017
Senior Strategy Consultant, Corporate Transformation & Connectivity at T-Mobile

Education

2013 - 2013
Master of Science (M.Sc.) from The Hong Kong University of Science and Technology
2013 - 2014
Master of Science (M.Sc.) from The University of Sydney Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Berlin Metropolitan Area, Germany Job Level : Mid-senior Designation : Head of Commercial Strategy & GTM (Travel & Mobility) at Meta
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Insights For Selling To Basti

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Basti is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Basti

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Basti move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Basti take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Basti

Personality Compatibility


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