Beata Kucejko - Pelka in

Beata Kucejko - Pelka

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Global Marketing Director at the LEGO Group
📍 Billund, Region of Southern Denmark, Denmark

Beata Kucejko - Pelka is a Global Marketing Director at The LEGO Group with nearly 20 years of experience across major FMCG companies, including Mondelēz International, L’Oreal, and P&G. Colleagues describe her as a passionate and creative leader with a strong strategic vision. She is also a certified LEGO® SERIOUS PLAY® Method Facilitator.

She is a strong advocate for the power of play to foster creativity, imagination, and lifelong learning. Beata is publicly passionate about breaking down gender stereotypes in childhood, championing campaigns that encourage children to follow their passions regardless of gender. Her posts often highlight innovation in play and learning.

Unique fact: Beata is a certified facilitator of the LEGO® SERIOUS PLAY® method, using LEGO bricks to enhance innovation and business performance.

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Experience
21 Years
Current Role
Global Marketing Director
Job Level
Mid-senior
Location
Billund, Region of Southern Denmark, Denmark
Personality Overview

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Priorities

Topics Beata cares about

Purpose-Driven Marketing
Her work often involves campaigns with a social mission, such as #BuildToGive and partnerships that promote imagination, creativity, and breaking down stereotypes.
Challenging Stereotypes
Publicly quoted championing LEGO's campaigns to inspire play free from gender stereotypes, believing children should develop their potential based on interests, not gender.
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Career

Work history

9-2024
Global Marketing Director
the LEGO Group
10-2022 - 9-2024
Brand Director CEE, Middle East & Africa
the LEGO Group
1-2019 - 9-2022
Marketing Director LEGO Poland, Baltics & Ukraine
the LEGO Group
1-2018 - 12-2018
Marketing Head Chocolate Poland & Baltics
Mondelēz International
6-2016 - 1-2018
Senior Brand Manager Tablets North Central Europe (Poland, Czech Rep. Slovakia, Baltics)
Mondelēz International
In the press

Media appearances

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Education
9-2023 - 12-2023
Changing Employee Behavior Program
IMD
2004 - 2006
"Doppeldiplom"- FORUM - Polish-German Cooperation Program
Johannes Gutenberg University Mainz
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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