Beata Kucejko - Pelka

Inspirer
DISC Type : id

Global Marketing Director at the LEGO Group

Billund, Region of Southern Denmark, Denmark

Overview

Beata Kucejko - Pelka is a Global Marketing Director at The LEGO Group with nearly 20 years of experience across major FMCG companies, including Mondelēz International, L’Oreal, and P&G. Colleagues describe her as a passionate and creative leader with a strong strategic vision. She is also a certified LEGO® SERIOUS PLAY® Method Facilitator.

She is a strong advocate for the power of play to foster creativity, imagination, and lifelong learning. Beata is publicly passionate about breaking down gender stereotypes in childhood, championing campaigns that encourage children to follow their passions regardless of gender. Her posts often highlight innovation in play and learning.

Unique fact: Beata is a certified facilitator of the LEGO® SERIOUS PLAY® method, using LEGO bricks to enhance innovation and business performance.

Personality Overview

Generous

Decisive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Purpose-Driven Marketing
Her work often involves campaigns with a social mission, such as #BuildToGive and partnerships that promote imagination, creativity, and breaking down stereotypes.
Challenging Stereotypes
Publicly quoted championing LEGO's campaigns to inspire play free from gender stereotypes, believing children should develop their potential based on interests, not gender.
Future of Play
Expresses excitement about innovations in play, such as LEGO® SMART Play™ and the evolution of LEGO Education, seeing it as safe, meaningful, and future-ready.

Media Appearances

Beata has no verified media appearances

Work History

9-2024
Global Marketing Director at the LEGO Group
10-2022 - 9-2024
Brand Director CEE, Middle East & Africa at the LEGO Group
1-2019 - 9-2022
Marketing Director LEGO Poland, Baltics & Ukraine at the LEGO Group
1-2018 - 12-2018
Marketing Head Chocolate Poland & Baltics at Mondelēz International
6-2016 - 1-2018
Senior Brand Manager Tablets North Central Europe (Poland, Czech Rep. Slovakia, Baltics) at Mondelēz International

Education

9-2023 - 12-2023
Changing Employee Behavior Program from IMD
2004 - 2006
"Doppeldiplom"- FORUM - Polish-German Cooperation Program from Johannes Gutenberg University Mainz

More Information

Social Presence :

Prographics :

Exp : 21 Location : Billund, Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Global Marketing Director at the LEGO Group
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Insights For Selling To Beata

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beata is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Beata

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Beata move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Beata take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Beata

Personality Compatibility


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