Beatrice Mrochen

Questioner
DISC Type : c

Director | Head of IT-Security & Access Management at Aareal Bank AG

Germany

Overview

Beatrice has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Beatrice has no verified topics they care about

Media Appearances

Beatrice has no verified media appearances

Work History

8-2025
Director | Head of IT-Security & Access Management at Aareal Bank AG
9-2024 - 7-2025
Director IT-Security & Access Management at Aareal Bank AG
10-2022 - 9-2024
Senior Manager IT-Security & Access Management at Aareal Bank AG
1-2012 - 7-2017
Business Analyst at WESTDEUTSCHE IMMOBILIEN BANK AG
10-2008 - 12-2011
DV-Organisator at WESTDEUTSCHE IMMOBILIENBANK AG

Education

Zertifizierter IT-Governance Manager from Bonn-Rhein-Sieg University of Applied Sciences
1992 - 1999
Staatsexamen from University of Tübingen

More Information

Social Presence :

Prographics :

Exp : 18 Location : Germany Job Level : Mid-senior Designation : Director | Head of IT-Security & Access Management at Aareal Bank AG
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Insights For Selling To Beatrice

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatrice is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Beatrice

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Beatrice move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Beatrice take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Beatrice

Personality Compatibility


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