Beatrice Zatorska

Trailblazer
DISC Type : ID

Founder & CEO at PD Buddy

Oxford, England, United Kingdom

Overview

Beatrice Zatorska is the Founder and CEO of PD Buddy, a digital health app designed to slow the progression of Parkinsons disease. A serial entrepreneur with 20 years of experience commercializing emerging technologies for Fortune 500 companies, she has a background in founding AI and Machine Learning startups and was backed by Antler VC.

Her work is deeply personal, inspired by her husbands Parkinsons diagnosis. She is passionate about using scientific research and holistic approaches, including nutrition and mental wellness, to improve quality of life and empower people to proactively manage their health. She is a naturally curious person who views problems as opportunities for learning and innovation.

She founded her current company, PD Buddy, after her husband was diagnosed with Parkinsons, combining her tech background with a personal mission.

Personality Overview

Values Relationships

Informal

Achievement-Oriented

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Digital Health
As the founder of the PD Buddy app, she creates technology to help people manage neurodegenerative diseases and closely follows innovations like wearable devices.
Parkinson's Advocacy
Motivated by her husband's diagnosis, she frequently writes articles, hosts interviews, and speaks about holistic approaches to managing Parkinson's symptoms and improving care.
Tech Commercialization
Has two decades of experience helping Fortune 500 companies find and develop emerging technologies from scientific research into viable products and services.

Media Appearances

Key Lessons We Learned After 5 Years with Parkinson's by Beatrice Zatorska, Founder and CEO of PD Buddy App. Featured in PMD Alliance

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PD Buddy Substack | Beatrice Zatorska. Featured in Substack

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What Science Says: Latest on Parkinson's Research, Pharma and Trials by Beatrice Zatorska, Founder & CEO of PD Buddy App. Featured in PMD Alliance

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Work History

3-2023
Founder & CEO at PD Buddy
2-2023
Founder & CEO at Good Vibes Technologies
5-2019 - 3-2023
CEO & Cofounder of Smart Tribe at Smart Tribe
5-2019 - 2-2020
Entrepreneur at Antler at Antler
9-2012 - 8-2019
Managing Director at B Spot

Education

Education details unavailable from UCL

More Information

Social Presence :

Prographics :

Exp : 13 Location : Oxford, England, United Kingdom Job Level : Leadership Designation : Founder & CEO at PD Buddy
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Insights For Selling To Beatrice

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatrice is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Beatrice

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Beatrice move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Beatrice take some risk or not?

  • They can take risks if necessary.

You And Beatrice

Personality Compatibility


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