Beatriz Elena Blum Mendez

Critic
DISC Type : C

Director Trade Marketing at Harinera del Valle S.A.

Colombia

Overview

Beatriz Elena Blum Mendez is the Director of Trade Marketing at Harinera del Valle, bringing nearly 15 years of experience from multinational consumer goods companies. An Industrial Engineer with a Masters in Marketing, she excels in managing distribution channels, brand positioning, and point-of-sale execution to drive sales growth.

She is motivated by the idea that "When you create inspiring plans, the results are extraordinary, " a principle she applies to her team and strategic goals.

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Trade Marketing
Designs and implements national trade marketing plans to increase product rotation and ensure brands are prominent at the point of sale.
Team Motivation
Believes in creating inspirational plans to achieve extraordinary results and actively promotes teamwork and motivation within her company.
Brand Strategy
Focuses on converting brand and channel needs into concrete actions that contribute to meeting sales budget objectives.

Media Appearances

Beatriz has no verified media appearances

Work History

2-2020
Director Trade Marketing at Harinera del Valle S.A.
11-2015 - 1-2020
Jefe de merchandising at Harinera del Valle S.A.
9-2009 - 10-2015
Generación de Demanda Canal Cadenas Nacionales at Harinera del Valle S.A.
1-2007 - 2-2009
Asistente Category Managment at Colgate Palmolive

Education

2011 - 2013
Maestría en Mercadeo from Universidad Icesi
2007 - 2011
Ingeniero Industrial from Pontificia Universidad Javeriana Cali

More Information

Social Presence :

Prographics :

Exp : 18 Location : Colombia Job Level : Mid-senior Designation : Director Trade Marketing at Harinera del Valle S.A.
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Insights For Selling To Beatriz Elena

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz Elena is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Beatriz Elena

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Beatriz Elena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Beatriz Elena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Beatriz Elena

Personality Compatibility


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