Beatriz Elena Blum Mendez in

Beatriz Elena Blum Mendez

Critic · DISC type C
Director Trade Marketing at Harinera del Valle S.A.
📍 Colombia

Beatriz Elena Blum Mendez is the Director of Trade Marketing at Harinera del Valle, bringing nearly 15 years of experience from multinational consumer goods companies. An Industrial Engineer with a Masters in Marketing, she excels in managing distribution channels, brand positioning, and point-of-sale execution to drive sales growth.

She is motivated by the idea that "When you create inspiring plans, the results are extraordinary, " a principle she applies to her team and strategic goals.

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Experience
18 Years
Current Role
Director Trade Marketing
Job Level
Mid-senior
Location
Colombia
Personality Overview

How Beatriz shows up

ROI Driven
Objective Thinker
Information Seeker

They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Priorities

Topics Beatriz cares about

Trade Marketing
Designs and implements national trade marketing plans to increase product rotation and ensure brands are prominent at the point of sale.
Team Motivation
Believes in creating inspirational plans to achieve extraordinary results and actively promotes teamwork and motivation within her company.
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Career

Work history

2-2020
Director Trade Marketing
Harinera del Valle S.A.
11-2015 - 1-2020
Jefe de merchandising
Harinera del Valle S.A.
9-2009 - 10-2015
Generación de Demanda Canal Cadenas Nacionales
Harinera del Valle S.A.
1-2007 - 2-2009
Asistente Category Managment
Colgate Palmolive
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2013
Maestría en Mercadeo
Universidad Icesi
2007 - 2011
Ingeniero Industrial
Pontificia Universidad Javeriana Cali
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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