Victoria McPherson

Energizer
DISC Type : I

Project Manager, Brand Marketing & Creative at Lenovo

Morrisville, North Carolina, United States

Overview

Victoria McPherson is a multifaceted Project Manager at Lenovo, specializing in brand marketing and creative initiatives. With a strong background in brand strategy and digital asset management, she excels at leading cross-functional projects. People who have worked with her describe her as helpful, hardworking, and creative. She is a graduate of The University of North Carolina at Chapel Hill.

Outside of her professional life, Victoria has a distinguished background as a collegiate athlete. She was a highly decorated volleyball player at UNC-Chapel Hill, where she earned multiple All-ACC selections and was a two-time AVCA All-America Honorable Mention, showcasing her dedication and high-achieving nature both on and off the court.

Victoria was twice named ACC Player of the Week during her collegiate volleyball career.

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Brand Strategy
Her roles at Lenovo and Oxford University Press have centered on brand marketing, including directing a global brand awards strategy that secured numerous prestigious recognitions.
Digital Asset Management
She has significant experience with Digital Asset Management systems like Adobe Experience Manager (AEM), where she managed a repository of over 1, 500 assets at Lenovo.
Cross-Functional Leadership
A core responsibility in her role is managing high-impact, cross-functional projects from kickoff to execution and facilitating collaboration among senior team leaders.

Media Appearances

Victoria has no verified media appearances

Work History

1-2025
Project Manager, Brand Marketing & Creative at Lenovo
2-2022 - 1-2025
Associate Project Manager, Brand Marketing at Lenovo
2-2020 - 2-2022
Project Coordinator, Brand Marketing at Lenovo
10-2019 - 2-2020
Institutional Sales Department Coordinator at Oxford University Press
1-2019 - 7-2019
Communications Coordinator at Communité

Education

2012 - 5-2016
Bachelor’s Degree from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 9 Location : Morrisville, North Carolina, United States Job Level : Middle Designation : Project Manager, Brand Marketing & Creative at Lenovo
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Victoria

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Victoria take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Victoria

Personality Compatibility


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