Becka Gill

Trailblazer
DISC Type : DI

VP Social Partnerships at Ad.net

Manhattan Beach, California, United States

Overview

Becka is a seasoned marketing expert with over 20 years of experience, currently serving as VP of Social Partnerships at Ad. net. She specializes in creating strategic programs that drive sales and engagement for major brands. Colleagues describe her as collaborative, solutions-oriented, passionate, and a strategic thinker.

Becka is a dedicated champion for accessibility, serving as the VP of Accessibility Marketing for TravelAbility and the Associate Publisher of Accessible Journeys. She is passionate about making travel more inclusive for people with disabilities and is an active member of Our Third Place, a network for women in media.

She helps lead "Accessible Journeys, " a digital publication focused on inclusive travel that reaches over 1. 8 million readers worldwide.

Personality Overview

Achievement-Oriented

Informal

Values Relationships

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They will bat for you if they come to believe in you.

Topics They Care About

Travel Accessibility
Holds leadership roles at both TravelAbility and Accessible Journeys, demonstrating a deep professional and personal commitment to making travel more inclusive for people with disabilities.
Social Media Partnerships
Her current role as VP at Ad. net involves leveraging influential publisher handles and first-party data to boost performance and credibility for Meta ads.
AI-Driven Advertising
Focuses on utilizing AI and intent-driven search data to connect brands with consumers and deliver greater Return on Ad Spend (ROAS).

Media Appearances

Becka has no verified media appearances

Work History

4-2025
VP Social Partnerships at Ad.net
8-2025
LA Member at Our Third Place
1-2024
Associate Publisher of Accessible Journeys at Mélange Media
1-2024 - 12-2024
VP of Accessibility Marketing at TravelAbility at TravelAbility
6-2020 - 1-2024
Client Development Director, Social Commerce at Inmar Intelligence

Education

BA from California State University, Fullerton
BA from The University of Texas at El Paso

More Information

Social Presence :

Prographics :

Exp : 5 Location : Manhattan Beach, California, United States Job Level : Senior Designation : VP Social Partnerships at Ad.net
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Insights For Selling To Becka

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becka is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Becka

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Becka move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Becka take some risk or not?

  • If necessary, they will be ready to take risks.

You And Becka

Personality Compatibility


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