Ryan Brady

Questioner
DISC Type : c

Global Marketing, Strategy, & Innovation Director at Victrex

Longmeadow, Massachusetts, United States

Overview

Ryan is the Global Marketing, Strategy, & Innovation Director at Victrex, focused on solving complex company problems with modern technology and management techniques. He has an MBA from Colorado State University and is described by peers as a creative, collaborative, and highly innovative international business leader.

Outside of his direct professional role, Ryan has shown interest in advanced business frameworks, having undertaken courses in Blue Ocean Strategy. Based on his education at Bentley University near Boston, he may follow local professional sports teams.

He earned the prestigious CEO Award in 2016, recognized as the highest honor for outstanding performance at Victrex.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

High-Performance Polymers
Actively promotes Victrex's PEEK & PAEK products, focusing on expanding their market reach into applications like e-motors insulation through new distributor partnerships.
Empowered Team Building
His personal philosophy is centered on building high-performance cultures and empowered teams that are equipped to succeed in global, matrixed environments.
Innovative Business Strategy
Holds a background in Blue Ocean Strategy and is recognized for his "orthogonal thinking" that allows him to find innovative solutions beyond conventional approaches.

Media Appearances

Scaling up the success of disruptive innovations. Featured in Victrex Blog

See Now

Work History

7-2019
Global Marketing, Strategy, & Innovation Director at Victrex
3-2016 - 7-2019
Global Head of Strategic Marketing at Victrex
11-2014 - 4-2016
Global Strategic Marketing Manager - Aerospace at Victrex
7-2012 - 10-2014
Global Marketing Innovation Leader at SABIC
2-2008 - 7-2012
Senior Sales Development Leader at SABIC

Education

2010 - 2012
Master of Business Administration (MBA) from Colorado State University
1998 - 2002
BS from Bentley University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Longmeadow, Massachusetts, United States Job Level : Mid-senior Designation : Global Marketing, Strategy, & Innovation Director at Victrex
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ryan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ryan

Personality Compatibility


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