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Becky L.

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Senior Director of Digital Marketing, Entertainment / David Beckham at Authentic Brands Group
📍 London, England, United Kingdom

Becky is the Senior Director of Digital Marketing at Authentic Brands Group, where she manages the digital presence for global icons David Beckham and Shaquille O’Neal. Her expertise is built on previous roles leading creator and public figure partnerships in Northern Europe for Instagram and Facebook. She is a graduate of the University of York.

Outside of her work with major celebrity brands, Becky has a background in the music industry as a publicist, indicating a strong personal interest in music and its connection to culture. She is also interested in major consumer brands like the LEGO Group and adidas.

She has a long-standing professional relationship working on David Beckhams brand, dating back to collaborations during her time at Facebook.

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Experience
11 Years
Current Role
Senior Director of Digital Marketing, Entertainment / David Beckham
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Becky cares about

Global Icon Brands
Her current role is dedicated to managing the digital marketing and brand strategy for David Beckham and Shaquille O’Neal.
Creator Economy
She previously led creator and public figure partnerships for Northern Europe at both Instagram and Facebook, focusing on empowering creators on the platforms.
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Career

Work history

4-2024
Senior Director of Digital Marketing, Entertainment / David Beckham
Authentic Brands Group
3-2022 - 2-2024
Lead, Creator Partnerships / Northern Europe
Meta
9-2021 - 3-2022
Northern Europe Instagram Partnerships Lead
Instagram
12-2018 - 9-2021
Strategic Partnerships Manager, Public Figures
Facebook
10-2014 - 11-2018
Director
B.Lockett Ltd
In the press

Media appearances

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Education
2003 - 2006
2:1
University of York
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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