Becky L.

Inquisitor
DISC Type : Ic

Senior Director of Digital Marketing, Entertainment / David Beckham at Authentic Brands Group

London, England, United Kingdom

Overview

Becky is the Senior Director of Digital Marketing at Authentic Brands Group, where she manages the digital presence for global icons David Beckham and Shaquille O’Neal. Her expertise is built on previous roles leading creator and public figure partnerships in Northern Europe for Instagram and Facebook. She is a graduate of the University of York.

Outside of her work with major celebrity brands, Becky has a background in the music industry as a publicist, indicating a strong personal interest in music and its connection to culture. She is also interested in major consumer brands like the LEGO Group and adidas.

She has a long-standing professional relationship working on David Beckhams brand, dating back to collaborations during her time at Facebook.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Global Icon Brands
Her current role is dedicated to managing the digital marketing and brand strategy for David Beckham and Shaquille O’Neal.
Creator Economy
She previously led creator and public figure partnerships for Northern Europe at both Instagram and Facebook, focusing on empowering creators on the platforms.
Digital Fan Engagement
She has been quoted on her passion for using technology like AR to level-up the fan experience and connect global communities with public figures.

Media Appearances

Becky has no verified media appearances

Work History

4-2024
Senior Director of Digital Marketing, Entertainment / David Beckham at Authentic Brands Group
3-2022 - 2-2024
Lead, Creator Partnerships / Northern Europe at Meta
9-2021 - 3-2022
Northern Europe Instagram Partnerships Lead at Instagram
12-2018 - 9-2021
Strategic Partnerships Manager, Public Figures at Facebook
10-2014 - 11-2018
Director at B.Lockett Ltd

Education

2003 - 2006
2:1 from University of York

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director of Digital Marketing, Entertainment / David Beckham at Authentic Brands Group
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Insights For Selling To Becky

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becky is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Becky

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Becky move?

  • They like to analyze well and then make their decisions.
  • Can Becky take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Becky

Personality Compatibility


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