Becky Leeson

Evaluator
DISC Type : csd

Global Product Senior Director at Speedo

London, England, United Kingdom

Overview

Becky Leeson is the Global Product Senior Director at Speedo, leveraging an extensive career in high-level fashion roles, including Head of Buying at ASOS. com. A graduate of Brunel University of London, she is an expert in product strategy and sustainable fashion, dedicated to reshaping the industry with a more conscious approach.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Sustainable Fashion
Her consultancy helps retail businesses with sustainability, and her personal venture promotes repurposing and renting clothes to reduce consumption and environmental impact.
Circular Economy
Champions repairing, renting, and reusing clothing through her business, Becky's Wardrobe, and her support for services that extend the lifespan of garments.
Female Empowerment
Motivates women to find confidence and self-expression through personal style, rejecting restrictive fashion rules and creating supportive networks for professional women.

Media Appearances

Becky Leeson - Global Product Senior Director at Speedo. Featured in The Org

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Work History

2-2024
Global Product Senior Director at Speedo
6-2019
Founder at beckyswardrobe.com
4-2015 - 1-2016
Creative Director at Atterley
6-2014 - 6-2019
Owner at Faire Fashion Ltd
6-2008 - 6-2014
Head of Buying at ASOS.com

Education

1993 - 1997
BA Hons Business Administration from Brunel University of London
1990 - 1992
Education details unavailable from Shrewsbury VIth Form College

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Senior Designation : Global Product Senior Director at Speedo
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Insights For Selling To Becky

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becky is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Becky

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Becky move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Becky take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Becky

Personality Compatibility


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