Begoña Moreno

Questioner
DISC Type : c

ICT Director at BESTINVER at BESTINVER

Greater Madrid Metropolitan Area, Spain

Overview

Begoña has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Begoña has no verified topics they care about

Media Appearances

Begoña has no verified media appearances

Work History

4-2021
ICT Director at BESTINVER at BESTINVER
10-2018 - 4-2021
Head of IT Governance at ACCIONA
6-2015 - 10-2018
Head of IT Planning at Naturgy
2-2014 - 6-2015
Applications Manager at MAXAM
1-2012 - 2-2014
IT Lead (GBS) IAG - Business Partner Operations and Backoffice (IB) at Iberia

Education

2-2025 - 6-2025
Master from VIII Master Ejecutivo en Inteligencia Artificial
11-2023 - 6-2024
Global Executive Program (iGEP) from Headspring Executive Development and IE Business School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Madrid Metropolitan Area, Spain Job Level : Mid-senior Designation : ICT Director at BESTINVER at BESTINVER
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Insights For Selling To Begoña

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Begoña is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Begoña

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Begoña move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Begoña take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Begoña

Personality Compatibility


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