Belinda Yeldon

Examiner
DISC Type : cs

Principal Consultant at PA Consulting

London, England, United Kingdom

Overview

Belinda has no verified overview

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Belinda has no verified topics they care about

Media Appearances

Belinda has no verified media appearances

Work History

10-2025
Principal Consultant at PA Consulting
4-2025
Associate Hospital Manager at East London NHS Foundation Trust
4-2024 - 9-2025
Head of Integration at NHS North East London
10-2023 - 3-2024
Fuller Programme at NHS North East London
9-2022 - 4-2024
Senior Policy Lead - GP Commissioning - Primary Care Group at NHS England

Education

2020 - 2023
Health Policy MSc from Imperial College London
2015 - 2017
Leadership and Management in the Public Sector from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Principal Consultant at PA Consulting
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Insights For Selling To Belinda

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Belinda is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Belinda

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Belinda move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Belinda take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Belinda

Personality Compatibility


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