Ben Buchanan

Wildcard
DISC Type : sci

Chief Marketing Officer at ImagineSoftware (Technology Partners, LLC)

Charlotte, North Carolina, United States

Overview

Ben has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

6-2020
Chief Marketing Officer at ImagineSoftware (Technology Partners, LLC)
11-2019 - 6-2020
Vice President Of Product Management at ImagineSoftware (Technology Partners, LLC)
5-2019 - 11-2019
Director of Strategic Solutions at ImagineSoftware (Technology Partners, LLC)
1-2017 - 3-2019
Director of Relationship Management, Integrated Payments. Health Division at TSYS
5-2015 - 1-2017
Relationship Manager, Health Division at TSYS

Education

2010 - 2012
Master of Business Administration (M.B.A.) from Queens University of Charlotte
2004 - 2008
Bachelor's degree from University of North Carolina Asheville

More Information

Social Presence :

Prographics :

Exp : 16 Location : Charlotte, North Carolina, United States Job Level : Leadership Designation : Chief Marketing Officer at ImagineSoftware (Technology Partners, LLC)
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ben

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ben take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ben

Personality Compatibility


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