Ben Cousens

Observer
DISC Type : ci

Founder at Antidote

Greater London, England, United Kingdom

Overview

Ben has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

5-2024
Founder at Antidote
5-2022
Chief Strategy Officer at ZBD
5-2022 - 5-2023
Venture Principal at Lakestar
5-2021 - 5-2022
Head Of Business Development at ZBD
6-2019 - 5-2022
Principal at Lakestar

Education

2012 - 2013
Master's degree from IE Business School
2007 - 2011
BA (Hons 2:1) from UCL

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Founder at Antidote
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ben

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Ben take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ben

Personality Compatibility


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