Ben Greening-James

Evaluator
DISC Type : cds

Co-Owner at Corewave Solutions

Sydney, New South Wales, Australia

Overview

Ben Greening-James is the Co-Owner and Director at Corewave Solutions, specializing in helping businesses generate qualified leads through simple, effective systems. Described by others as innovative, he has over seven years of experience in lead generation and holds a degree in Sports Management from Cardiff Metropolitan University and a certification in Google Analytics.

Outside of his direct professional focus, Ben has a foundational background in the business of sports, stemming from his university studies in Sports Management. This unique educational path provides him with a different perspective on the principles of marketing, competition, and team strategy, which can be applied to business growth.

He has a strong opinion against over-personalized cold emails, believing that messages scraped together by AI from a LinkedIn profile are an instant turn-off.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

B2B Lead Generation
As the co-owner of Corewave Solutions, his entire professional focus is on creating simple, effective lead generation systems for businesses without the usual overhead and complexity.
Effective Funnels
He focuses on building simple funnels that convert clicks into qualified conversations, emphasizing that many businesses have a funnel problem, not a lead problem.
Authentic Outreach
He publicly criticizes overly personalized, AI-scraped cold emails, advocating for more genuine and straightforward communication in outreach campaigns.

Media Appearances

Ben has no verified media appearances

Work History

1-2023
Co-Owner at Corewave Solutions
1-2023 - 1-2024
Digital Marketing Consultant at caytoo
1-2022 - 12-2023
Sales And Marketing Specialist at caytoo
11-2020 - 1-2022
Digital Marketer at SEMP Ltd
7-2020 - 11-2020
Marketing / Sponsorship Intern at caytoo

Education

2017 - 2020
Sports Management from Cardiff Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Sydney, New South Wales, Australia Job Level : N/A Designation : Co-Owner at Corewave Solutions
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ben

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ben take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ben

Personality Compatibility


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