Ben Holder

Observer
DISC Type : ci

Creative Partner at BSUR

Amsterdam, North Holland, Netherlands

Overview

Ben Holder is a Creative Partner at BSUR, steering creative for major clients like Princess Yachts, Hitachi, and Glenmorangie. His background includes senior creative and writing roles at prestigious agencies such as Ogilvy, AKQA, and Wieden + Kennedy, where he worked on iconic brands like Philips, MINI, and Heineken.

Ben has a sharp, self-deprecating sense of humor and a unique background in the performing arts, having formally studied contemporary dance. He shows a keen interest in the creative applications of emerging technologies like AI and engages in witty wordplay.

Unique fact: Before his career in advertising, Ben trained as a contemporary dancer.

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Creative Copywriting
An experienced senior writer whose posts display a love for wordplay, including a joke about writing a book under the pseudonym ‘Miss Spelling’.
Global Brand Building
His client list includes major international names like Diriyah, Princess Yachts, and Heineken, reflecting his experience in shaping global brand narratives.
AI and Creativity
Expresses curiosity about the intersection of artificial intelligence and creative fields, as shown by his public post questioning ChatGPT's output about himself.

Media Appearances

Ben has no verified media appearances

Work History

3-2015
Creative Partner at BSUR
2-2015 - 3-2015
Interim Creative Director at Ogilvy & Mather
1-2015 - 1-2015
Freelance Senior Writer at AKQA
11-2014 - 12-2014
Freelance Senior Creative at Wieden + Kennedy
10-2014 - 10-2014
Freelance Senior Creative at BSUR

Education

2008 - 2010
Education details unavailable from Miami Ad School Europe
1995 - 1997
Contemporary Dance from rudra Béjart

More Information

Social Presence :

Prographics :

Exp : 26 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Creative Partner at BSUR
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ben

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They like to analyze well and then make their decisions.
  • Can Ben take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ben

Personality Compatibility


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