Simon Shin Spanggaard Krog

Observer
DISC Type : ic

Head of Ecommerce at OLE LYNGGAARD COPENHAGEN

Copenhagen, Capital Region of Denmark, Denmark

Overview

As Head of Ecommerce at OLE LYNGGAARD COPENHAGEN, Simon leads global B2C strategy with over a decade of experience in digital transformation for luxury fashion brands. An IT-Universitetet i København graduate, he specializes in data-driven optimization and manages a growing team of seven to enhance brand experience and drive conversions.


He values strategic partnerships that challenge his brands self-perception and drive commercial growth through new marketing automation platforms.

Personality Overview

Value Driven

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Luxury E-commerce
His career is focused on developing global B2C e-commerce strategies and owning the P&L for high-end fashion and jewelry brands like Ole Lynggaard and Norse Projects.
Marketing Automation
He recently led the migration to a new email marketing automation platform and works closely with specialists to elevate their setup and campaigns.
Global Expansion
Oversees a global e-commerce strategy, focusing on technology platforms capable of handling multiple international markets, currencies, and languages to achieve ambitious growth.

Media Appearances

Simon has no verified media appearances

Work History

8-2022
Head of Ecommerce at OLE LYNGGAARD COPENHAGEN
3-2021 - 7-2022
Ecommerce Manager at OLE LYNGGAARD COPENHAGEN
11-2016 - 2-2021
Ecommerce Manager at Won Hundred
2-2014 - 10-2016
Online Store Manager at Norse Projects
9-2013 - 1-2014
Online Marketing Assistant at Norse Projects

Education

2012 - 2016
Master’s Degree from IT-Universitetet i København
2010 - 2011
Bachelor's Degree from VIA University College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Ecommerce at OLE LYNGGAARD COPENHAGEN
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Simon

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Simon take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Simon

Personality Compatibility


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