Martijn Zijerveld

Commander
DISC Type : D

Head of Spacefwd Netherlands at Spacefwd

Haarlem, North Holland, Netherlands

Overview

Martijn Zijerveld is the Head of Netherlands at Spacefwd, where he connects global brands with gaming culture. His career spans marketing leadership roles at the Dutch Athletics and Cycling federations, blending a deep understanding of traditional sports with modern digital engagement. Colleagues describe him as highly creative, strategic, and knowledgeable.

Despite growing up in a high-performance sports family with a professional cyclist father, Martijn chose a different path. He remains an avid cyclist but channels his competitive spirit into his career. He is also a passionate photographer, previously running the popular "Imagehunters" Instagram account to explore influencer marketing.

He once led a project to bring the Port of Antwerp-Bruges into the Fortnite gaming universe.

Personality Overview

Decisive

Candid & Clear

Impact-Driven

They like to act fast and expect others to do the same.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Gaming & Esports
Currently leads Spacefwd's Dutch operations, focusing on connecting brands to gaming culture and shaping the future of esports in the Netherlands.
Future of Sports
His career uniquely bridges traditional sports federations (cycling, athletics) and the new frontier of esports, giving him a unique perspective on fan engagement.
Creative Brand Strategy
He focuses on creating impactful, community-driven experiences, exemplified by turning the Port of Antwerp-Bruges into a playable universe inside Fortnite.

Media Appearances

Martijn has no verified media appearances

Work History

9-2025
Head of Spacefwd Netherlands at Spacefwd
12-2022 - 5-2025
Head of Marketing & Partnerships at Atletiekunie
4-2021 - 12-2022
Director of Marketing and Partnerships at KNWU
9-2020 - 7-2021
Lead Venture Builder at Innoleaps | Business Builders
12-2019 - 8-2020
Strategy Director at LEWIS Global Communications

Education

Martijn has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Haarlem, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Spacefwd Netherlands at Spacefwd
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Insights For Selling To Martijn

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martijn is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martijn

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Martijn move?

  • They can take decisions very fast if you manage to convince them.
  • Can Martijn take some risk or not?

  • The risks don’t matter much to them.

You And Martijn

Personality Compatibility


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