Ben Riches

Critic
DISC Type : C

Global Brand Director at AstraZeneca

Greater Cambridge Area, United Kingdom

Overview

Ben has no verified overview

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

7-2021
Global Brand Director at AstraZeneca
4-2020 - 7-2021
Global Launch Lead at AstraZeneca
1-2018 - 4-2020
Global Sales Excellence Director at AstraZeneca
1-2009 - 7-2009
Regional Business Manager at Chiesi Limited
7-2008 - 1-2009
Integrated Respiratory Specialist at Chiesi Limited

Education

2001 - 2003
MBA Diploma from Universität des Saarlandes
1997 - 2001
BA Hons from University of Hull

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Cambridge Area, United Kingdom Job Level : Mid-senior Designation : Global Brand Director at AstraZeneca
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ben

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ben take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ben

Personality Compatibility


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