Ben Sutherland
Trailblazer · DISC type DIBen Sutherland is a global business leader specializing in digital transformation, eCommerce, and customer experience, with P&L responsibilities at major firms like Diageo and RS Group. He holds an MSc from Loughborough University and is described by colleagues as astute, visionary, and driven.
He was recognized as one of the top 150 transformational leaders globally by Constellation Research and named in the CX50 for his work in Global Customer Experience.
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They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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