Ben Tchoubineh

Sharpshooter
DISC Type : CD

Chief Executive Officer at LEXX

Columbia, Maryland, United States

Overview

Ben Tchoubineh is the CEO of LEXX, an education and technology company he formed by merging his previous ventures, including Phoenix TS which he founded in 1998. He is an entrepreneur with deep expertise in the cybersecurity, IT services, and education sectors. People who have worked with him describe him as kind, human, and resolute.

He is a self-described born educator, passionate leader, and a loving husband and father. He focuses on being a democratic and collaborative entrepreneur who supports his staff in reaching common goals. He believes in creating organizations where everyone is aligned with the vision and loves their role in achieving it.

He is bringing his company into the space age through a recent partnership with the North American Space Institute (NASI).

Personality Overview

Precise But Practical

Thorough Evaluator

Fast But Analytical

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

CMMC Strategy
He is actively involved in the CMMC community, recently moderating panels and promoting summits for executives on developing a sound CMMC strategy for their organizations.
Cybersecurity Education
His career is dedicated to this field, having founded multiple companies like Phoenix TS and LEXX that provide IT and cybersecurity training to professionals and government agencies.
Collaborative Leadership
He identifies as a democratic and ethical leader and holds certifications in leadership principles, indicating a focus on effective and supportive management styles.

Media Appearances

Ben has no verified media appearances

Work History

1-2026
Chief Executive Officer at LEXX
6-2022 - 12-2025
President at Cyber Phoenix
3-2014 - 1-2026
Chief Executive Officer at 30 Bird Media
8-1998 - 1-2026
President at Phoenix TS

Education

1989 - 1993
BS from University of Maryland
Education details unavailable from American Management Association

More Information

Social Presence :

Prographics :

Exp : 27 Location : Columbia, Maryland, United States Job Level : Leadership Designation : Chief Executive Officer at LEXX
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ben

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • If convinced, they can reach decisions quite fast.
  • Can Ben take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ben

Personality Compatibility


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