Ben Thompson

Wildcard
DISC Type : sci

Founding Advisor at Utah Facilitators Collective

Salt Lake City Metropolitan Area, United States

Overview

Ben Thompson is a co-founder and investor specializing in scaling consumer packaged goods (CPG) brands. Through his firms, UnCut Brands and Altivus Group, he focuses on e-commerce and Amazon strategy. He holds a Bachelors degree from the University of Utah and also mentors startups at SKU.

Ben is passionate about discovering and supporting emerging brands, often featuring them in his "Brand Spotlight" series. He enjoys connecting with founders to learn their stories and what makes their products unique, reflecting a genuine interest in the entrepreneurial journey and product innovation.

He is a founding advisor for the Utah Facilitators Collective, helping grow a community where professional facilitators can connect and collaborate.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Scaling CPG Brands
His career is dedicated to investing in and advising consumer packaged goods brands on growth strategies for DTC, e-commerce, and retail channels.
Amazon Ecommerce
A key area of his expertise is helping brands scale their presence and sales on the Amazon platform, as highlighted in his professional headline.
Supporting Founders
He actively mentors CPG startups at SKU and showcases founders he admires, demonstrating a passion for helping entrepreneurs succeed on their journey.

Media Appearances

Ben has no verified media appearances

Work History

11-2025
Founding Advisor at Utah Facilitators Collective
12-2024
Growth Advisor at Loyalty Boxx
5-2024
Mentor at SKU
4-2024
CEO / Managing Partner at Altivus Group
4-2024
Growth Advisor at Kojo

Education

9-2001 - 4-2005
Bachelor's degree from University of Utah

More Information

Social Presence :

Prographics :

Exp : 20 Location : Salt Lake City Metropolitan Area, United States Job Level : Leadership Designation : Founding Advisor at Utah Facilitators Collective
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ben

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ben take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ben

Personality Compatibility


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