Musa Tariq

Commander
DISC Type : D

Co-Founder at Building in Stealth Mode

Los Angeles, California, United States

Overview

Musa Tariq is a distinguished marketing leader and board director, noted for shaping global brands like Nike, Apple, Airbnb, and Ford. Formerly named one of Forbes most influential CMOs, he now serves on the board of Guardant Health, advises Felix Capital, and runs his own executive coaching practice. People often describe him as world-class, innovative, and a bold leader.

He is passionate about mentorship and helping leaders grow professionally and personally. He dedicates time to an intensive coaching and mentorship program he developed over several years. He also speaks on topics like the importance of personal narrative in shaping ones direction and decisions, reflecting a deep interest in purpose-driven leadership.

Nearly 20 years ago, while feeling lost at university, he asked Sir Martin Sorrell for advice, who told him to do something he loves every single day.

Personality Overview

Very Quick

Decisive

Risk-Taker

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Brand Storytelling
His career has focused on building iconic brands. He frequently speaks on the importance of personal and corporate narrative in shaping decisions and creating meaningful connections.
Executive Mentorship
He runs a personal coaching and mentorship program, "Mentorship with Mus, " for a select group of CEOs, founders, and marketing leaders to accelerate their growth.
Marketing Leadership
Recognized by Forbes as one of the world's most influential CMOs, he has led marketing for some of the world's most iconic companies, including Apple, Nike, and Airbnb.

Media Appearances

Musa has no verified media appearances

Work History

1-2024
Co-Founder at Building in Stealth Mode
3-2023
Board Member at Guardant Health
8-2022
Advisor at Light
6-2022
Venture Advisor at Felix Capital
10-2021
Advisor at Cart.com

Education

Education details unavailable from The London School of Economics and Political Science (LSE)
Education details unavailable from University College School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder at Building in Stealth Mode
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Insights For Selling To Musa

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Musa is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Musa

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Musa move?

  • They can take decisions very fast if you manage to convince them.
  • Can Musa take some risk or not?

  • The risks don’t matter much to them.

You And Musa

Personality Compatibility


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