Elisette Carlson in

Elisette Carlson

Login to view DISC.
Partner at Boyden
📍 Solana Beach, California, United States

Elisette Carlson is a Fractional CMO and the Founder of SMACK! Media, a marketing agency focused on the health and wellness sector. She is an expert in brand strategy and champions her trademarked "Public Relation(ship)s®" approach, building genuine connections. People who have worked with her describe her as innovative, focused, and a go-getter.

Outside of her professional life, Elisette is a dedicated endurance athlete, identifying as an Ironman and Peloton enthusiast. She is passionate about fitness and wellness, incorporating her health non-negotiables even into a busy travel schedule, like doing steps at the airport gate before a flight.

She has trademarked the term "Public Relation(ship)s®" to define her philosophy of building lasting business connections.

Read the full overview →
Experience
21 Years
Current Role
Partner
Job Level
Leadership
Location
Solana Beach, California, United States
Personality Overview

How Elisette shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Elisette cares about

Women's Health Equity
She frequently posts about the need for more scientific research focused on female physiology, highlighting experts like Dr. Stacy T. Sims and the current funding disparity.
Authentic Networking
Believes true business partnerships are relationships built on integrity, emphasizing the power of a handshake, eye contact, and handwritten notes over digital communication.
+5 more topics Login to view topics
Career

Work history

11-2022 - 9-2023
Partner
Boyden
1-2022
Consulting Member
The Upside
10-2009
Founder
SMACK! Media
12-2005 - 10-2009
Director of Marketing
Zoot Sports USA
5-2004 - 12-2005
Senior Account Manager
ACTIVE Network
In the press

Media appearances

SMACK! Media Founder Elisette Carlson Talks PR in a New Forbes Series. Featured in SMACK! Media (company blog)
See now
IF I WERE IN MY ELEMENT, WHAT WOULD I BE DOING – ELISETTE .... Featured in SMACK! Media (company blog)
+1 more appearances Login to view media
Education
1995 - 1999
Education details unavailable
Princeton University
1992 - 1995
Education details unavailable
Brentwood College School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Boyden Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Elisette. Free, 10 seconds.