Elisette Carlson

Cheerleader
DISC Type : Is

Partner at Boyden

Solana Beach, California, United States

Overview

Elisette Carlson is a Fractional CMO and the Founder of SMACK! Media, a marketing agency focused on the health and wellness sector. She is an expert in brand strategy and champions her trademarked "Public Relation(ship)s®" approach, building genuine connections. People who have worked with her describe her as innovative, focused, and a go-getter.

Outside of her professional life, Elisette is a dedicated endurance athlete, identifying as an Ironman and Peloton enthusiast. She is passionate about fitness and wellness, incorporating her health non-negotiables even into a busy travel schedule, like doing steps at the airport gate before a flight.

She has trademarked the term "Public Relation(ship)s®" to define her philosophy of building lasting business connections.

Personality Overview

Considerate

Cheerful

Affable

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Women's Health Equity
She frequently posts about the need for more scientific research focused on female physiology, highlighting experts like Dr. Stacy T. Sims and the current funding disparity.
Authentic Networking
Believes true business partnerships are relationships built on integrity, emphasizing the power of a handshake, eye contact, and handwritten notes over digital communication.
Wellness Brand Growth
Her agency, SMACK! Media, is dedicated to helping health, wellness, and fitness companies grow from product launch to category leadership through soul-filled storytelling.

Media Appearances

SMACK! Media Founder Elisette Carlson Talks PR in a New Forbes Series. Featured in SMACK! Media (company blog)

See Now

IF I WERE IN MY ELEMENT, WHAT WOULD I BE DOING – ELISETTE .... Featured in SMACK! Media (company blog)

See Now

Work History

11-2022 - 9-2023
Partner at Boyden
1-2022
Consulting Member at The Upside
10-2009
Founder at SMACK! Media
12-2005 - 10-2009
Director of Marketing at Zoot Sports USA
5-2004 - 12-2005
Senior Account Manager at ACTIVE Network

Education

1995 - 1999
Education details unavailable from Princeton University
1992 - 1995
Education details unavailable from Brentwood College School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Solana Beach, California, United States Job Level : Leadership Designation : Partner at Boyden
URL has been copied!

Insights For Selling To Elisette

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Summarize the key points at the end of the conversation
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elisette is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Elisette

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Elisette move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Elisette take some risk or not?

  • They probably won’t put a lot at risk.

You And Elisette

Personality Compatibility


Other Boyden Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.