Benjamin Cappiello

Examiner
DISC Type : cs

Operating Advisor at Rubicon Founders

Greater New Orleans Region, United States

Overview

Benjamin Cappiello is a biotech and medtech entrepreneur and investor, currently serving as an Operating Advisor at Rubicon Founders. A graduate of Tulane University, he leverages his extensive experience in building life science companies, including leading M&A as Chief Business Officer at AxoSim, to foster new company creation.

He is passionate about mentoring the next generation of innovators, serving as an Innovator-in-Residence at Tulane Universitys A. B. Freeman School of Business. In this capacity, he advises student ventures, guest lectures, and offers career guidance, demonstrating a commitment to fostering entrepreneurial talent.

He is the principal inventor on multiple patents for novel medical devices, including a device for manipulating a uterus.

Personality Overview

Unexpressive

Late Adopter

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Biopharma Investing
As an Operating Advisor at Rubicon Founders, he focuses on exploring novel investment theses and creating new companies in the biopharma services and platforms space.
Neuroscience Platforms
As the former Chief Business Officer of AxoSim, he has deep expertise in neuroscience discovery platforms, including the company's Nerve-on-a-Chip® and Mini-Brain technologies.
Medtech Entrepreneurship
He has a long history of founding and leading medical technology companies from the ground up, including Bioceptive, a women's health company he started after graduating.

Media Appearances

Benjamin has no verified media appearances

Work History

4-2024
Operating Advisor at Rubicon Founders
9-2023
Owner at BCLA Ventures
8-2024
Innovator-in-Residence at Tulane University - A.B. Freeman School of Business
1-2016
Founding Advisor at AxoSim
1-2017 - 8-2023
Chief Business Officer & Board Member at AxoSim

Education

2007 - 2010
BSE from Tulane University
2009 - 2009
Mobile Robots and Embedded Programming from Harvard University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater New Orleans Region, United States Job Level : Leadership Designation : Operating Advisor at Rubicon Founders
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Benjamin

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Benjamin take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Benjamin

Personality Compatibility


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