Benjamin Fenyi-Gyesi

Enthusiast
DISC Type : i

Head of Innovation Commercialisation at Diageo

Greater London, England, United Kingdom

Overview

Benjamin has no verified overview

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Benjamin has no verified topics they care about

Media Appearances

Benjamin has no verified media appearances

Work History

11-2023
Head of Innovation Commercialisation at Diageo
10-2021 - 10-2023
Head of Ready-To-Serve (RTS) Innovation at Diageo
2-2020 - 9-2021
Marketing Manager, Innovations at Diageo
11-2018 - 5-2019
Commercial & Marketing PPM and Revenue Manager at Anheuser-Busch InBev
3-2017 - 10-2018
Marketing Manager, Planning & Performance - West Africa at Anheuser-Busch InBev

Education

2016 - 2018
Executive Master of Business Administration (EMBA) from University of Ghana
2018 - 2018
Certificate program from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Innovation Commercialisation at Diageo
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Benjamin

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Benjamin take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Benjamin

Personality Compatibility


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