Benjamin Guler

Observer
DISC Type : ci

Director of Software Development at Chaos

Skokie, Illinois, United States

Overview

Benjamin Guler is the Director of Software Development at Chaos, specializing in AEC technology. He previously co-founded EvolveLAB, serving as Partner and CTO, where he was a primary creator of the AI rendering software, Veras. His career focuses on enhancing architectural design through BIM, computational design, and custom software development, leveraging his Bachelors degree from the University of Illinois Chicago.

Benjamin is a design technology fanatic whose passion for visualization and solving complex design problems drives his professional endeavors. His work and numerous podcast appearances show a deep interest in democratizing advanced design tools and exploring how AI can augment creativity, transforming the future of the architectural, engineering, and construction (AEC) industry.

He transitioned from a traditional architecture path to a niche in BIM and coding, which led to the creation of Veras, an AI-powered visualization tool now partnered with Chaos.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in Architecture
As the creator of the AI rendering tool Veras, he frequently speaks on how AI is reshaping architectural visualization, democratizing design, and enhancing creative workflows.
AEC Software Development
His career evolved from architecture to software, focusing on BIM, automation, and creating custom tools for the Architecture, Engineering, and Construction (AEC) industry.
Architectural Visualization
A core passion from his early career, he is focused on leveraging technology like AI to innovate how architects and designers render and present their ideas.

Media Appearances

Benjamin has no verified media appearances

Work History

2-2025
Director of Software Development at Chaos
6-2022 - 2-2025
Partner + CTO at EvolveLAB
1-2020 - 6-2022
Chief Technology Officer at EvolveLAB
7-2019 - 1-2020
Senior Design Technologist at EvolveLAB
4-2015 - 7-2019
BIM Manager at Chipman Design Architecture

Education

2008 - 2011
Bachelor's degree from University of Illinois Chicago
2006 - 2009
n/a from Triton College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Skokie, Illinois, United States Job Level : Mid-senior Designation : Director of Software Development at Chaos
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Benjamin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Benjamin take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Benjamin

Personality Compatibility


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