Benjamin Katz

Energizer
DISC Type : I

Head of Revenue/Head of Search at Pragmati LTD

Cape Town, Western Cape, South Africa

Overview

Benjamin Katz is an expert in online media and marketing, serving as the Head of Revenue/Search at Pragmati LTD and the founder of BK Consulting. He specializes in digital media buying and search arbitrage, leveraging his marketing education from Cape Peninsula University of Technology. Colleagues describe him as creative, efficient, and a great manager.

He founded his consultancy while simultaneously serving as Chief Revenue Officer at another firm, demonstrating significant entrepreneurial capability.

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Search Arbitrage
His core expertise, frequently posting about specific search traffic types like N2S, RSOC, and AFD, indicating deep knowledge in this niche.
Digital Media Buying
Focuses on monetizing global users through various traffic sources like XML, display, and search, which is central to his roles.
Global Business Growth
His experience highlights implementing media strategies to expand affiliations and drive business growth on a worldwide scale.

Media Appearances

Benjamin has no verified media appearances

Work History

4-2022
Head of Revenue/Head of Search at Pragmati LTD
6-2020 - 6-2022
Head Of Revenue at Pragmati LTD
4-2019 - 6-2022
Vice President Of Business Development at Pragmati LTD
4-2015
Founder at BK Consulting
7-2015 - 11-2016
CRO at Adtrustmedia

Education

2001 - 2004
Marketing from Cape Peninsula University of Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Cape Town, Western Cape, South Africa Job Level : Mid-senior Designation : Head of Revenue/Head of Search at Pragmati LTD
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Benjamin

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Benjamin take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Benjamin

Personality Compatibility


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