Benjamin Kowalski

Go-getter
DISC Type : d

Chief Technology Officer at TLX Logistics

Boca Raton, Florida, United States

Overview

Benjamin is the Chief Technology Officer at TLX Logistics, leveraging a background in finance and accounting from the University of Pittsburgh to drive innovation in the freight industry. He focuses on implementing AI and automation to optimize operations. Colleagues and clients describe him as a great coach and an incredible source of support.

Originally from Pittsburgh, Benjamin transitioned into logistics after a 15-year career in banking and real estate finance. He channels his passion for the industry into co-hosting the "Freight 360" podcast, an educational platform he co-founded to provide valuable content and sales tips for professionals in the freight and 3PL space.

He co-hosts the popular "Freight 360" podcast, which has evolved from a show into a comprehensive freight broker school and coaching venture.

Personality Overview

Challenger

Fast-Paced

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Freight Broker Education
He co-founded and co-hosts the Freight 360 podcast and educational platform, which creates courses and content to train freight brokers on sales and industry trends.
AI in Logistics
As CTO, his primary role involves driving innovation through AI and automation to enhance efficiency and profitability in the freight brokerage sector.
Sales Coaching
Emphasizes helping sales teams grow, with his clients reportedly increasing sales by 25% in the first year. His recommendations frequently praise his coaching ability.

Media Appearances

The Story Behind Freight 360 with Nate Cross & Benjamin Kowalski. Featured in YouTube

See Now

Work History

1-2025
Chief Technology Officer at TLX Logistics
3-2024
Strategic Advisor at GenLogs
2-2020
Co Host at Freight 360
5-2024 - 1-2025
President at Forza Logistics Group
1-2023 - 5-2024
Director at Wellert Trucking

Education

2000 - 2005
BS from University of Pittsburgh
Education details unavailable from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Boca Raton, Florida, United States Job Level : Leadership Designation : Chief Technology Officer at TLX Logistics
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Benjamin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • Their decision making speed is somewhere in the middle.
  • Can Benjamin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Benjamin

Personality Compatibility


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