Benjamin Miller

Questioner
DISC Type : c

Senior Director of Marketing at Black Rifle Coffee Company

Salt Lake City Metropolitan Area, United States

Overview

Benjamin has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Benjamin has no verified topics they care about

Media Appearances

Benjamin has no verified media appearances

Work History

1-2025
Senior Director of Marketing at Black Rifle Coffee Company
11-2023 - 1-2026
Senior Director - Project Management Office at Black Rifle Coffee Company
5-2022 - 12-2023
Director Project Management Office at Black Rifle Coffee Company
7-2020 - 1-2022
Project Manager at Stanley Consultants
1-2020 - 7-2020
Intern at Stanley Consultants

Education

5-2022 - 5-2024
Master of Business Administration - MBA from University of Utah
2009 - 2013
Bachelor's degree from United States Military Academy at West Point

More Information

Social Presence :

Prographics :

Exp : 11 Location : Salt Lake City Metropolitan Area, United States Job Level : Senior Designation : Senior Director of Marketing at Black Rifle Coffee Company
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Benjamin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Benjamin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Benjamin

Personality Compatibility


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