Benjamin Newman
Initiator · DISC type DiBenjamin Newman is the Founder of Shaper Collective, a firm building the future of conversational advertising. With a background in integrated public affairs on K Street and at Rational 360, he specializes in leveraging AI to mobilize grassroots supporters and influence policy discussions. He holds a Journalism BA from the University of Wisconsin-Madison.
His interests lie at the intersection of technology, media, and public policy. He frequently analyzes the impact of AI on the public relations industry, exploring how new technologies are collapsing the cost of capturing public attention and creating new forms of digital engagement.
Unique fact: While still in college, he built a consultancy to help private equity firms discover and adopt AI tools to drive growth and improve performance.
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They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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