Benjamin Newman

Initiator
DISC Type : Di

Founder at Shaper Collective

Washington, District of Columbia, United States

Overview

Benjamin Newman is the Founder of Shaper Collective, a firm building the future of conversational advertising. With a background in integrated public affairs on K Street and at Rational 360, he specializes in leveraging AI to mobilize grassroots supporters and influence policy discussions. He holds a Journalism BA from the University of Wisconsin-Madison.

His interests lie at the intersection of technology, media, and public policy. He frequently analyzes the impact of AI on the public relations industry, exploring how new technologies are collapsing the cost of capturing public attention and creating new forms of digital engagement.

Unique fact: While still in college, he built a consultancy to help private equity firms discover and adopt AI tools to drive growth and improve performance.

Personality Overview

Risk-Accepting

Conviction Driven

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

AI in Public Relations
His career and current venture, Shaper Collective, focus on applying AI to public affairs, conversational advertising, and shaping public opinion in Washington.
Digital Advocacy
He has a background in mobilizing grassroots supporters for public policy campaigns, using technology to scale messaging for clients on K Street and causes at UW-Madison.
Attention Economy
His social media posts frequently analyze how AI is changing content creation and the new strategies required to capture attention in a crowded digital public square.

Media Appearances

Benjamin has no verified media appearances

Work History

11-2025
Founder at Shaper Collective
4-2025 - 11-2025
Associate at Rational 360
9-2024 - 4-2025
Public Relations Fellow at Rational 360
9-2024 - 5-2025
Founder at Maccabee.ai
5-2024 - 8-2024
Founding Member at Renew the Wisconsin Idea

Education

9-2020 - 5-2024
Journalism BA from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 5 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Founder at Shaper Collective

Interested in

Lifestyle

politics, digital studies, philosophy

Entertainment

music producer, voiceover artist

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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Benjamin

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Benjamin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Benjamin

Personality Compatibility


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