Benjamin Newman in

Benjamin Newman

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Founder at Shaper Collective
📍 Washington, District of Columbia, United States

Benjamin Newman is the Founder of Shaper Collective, a firm building the future of conversational advertising. With a background in integrated public affairs on K Street and at Rational 360, he specializes in leveraging AI to mobilize grassroots supporters and influence policy discussions. He holds a Journalism BA from the University of Wisconsin-Madison.

His interests lie at the intersection of technology, media, and public policy. He frequently analyzes the impact of AI on the public relations industry, exploring how new technologies are collapsing the cost of capturing public attention and creating new forms of digital engagement.

Unique fact: While still in college, he built a consultancy to help private equity firms discover and adopt AI tools to drive growth and improve performance.

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Experience
5 Years
Current Role
Founder
Job Level
Leadership
Location
Washington, District of Columbia, United States
Personality Overview

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Priorities

Topics Benjamin cares about

AI in Public Relations
His career and current venture, Shaper Collective, focus on applying AI to public affairs, conversational advertising, and shaping public opinion in Washington.
Digital Advocacy
He has a background in mobilizing grassroots supporters for public policy campaigns, using technology to scale messaging for clients on K Street and causes at UW-Madison.
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Career

Work history

11-2025
Founder
Shaper Collective
4-2025 - 11-2025
Associate
Rational 360
9-2024 - 4-2025
Public Relations Fellow
Rational 360
9-2024 - 5-2025
Founder
Maccabee.ai
5-2024 - 8-2024
Founding Member
Renew the Wisconsin Idea
In the press

Media appearances

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Education
9-2020 - 5-2024
Journalism BA
University of Wisconsin-Madison
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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