Benjamin Reid

Observer
DISC Type : ci

Chief Executive Officer at Intelligent Lagoon

London, England, United Kingdom

Overview

Benjamin Reid is a serial entrepreneur and CEO with a track record of scaling and exiting ventures in fintech, cleantech, and deep-tech. A graduate of INSEADs MBA program, he specializes in capital raising and commercializing advanced technologies. He has successfully co-founded and led several companies, including growing a fintech SaaS platform to $15M in annual revenue.

He is the current CEO of both Intelligent Lagoon, a data technology firm, and Terrafend, a cleantech company focused on sustainable industrial processes. He has a demonstrated history of securing significant venture funding and shaping strategic partnerships for high-growth tech businesses.

Benjamin co-founded the fintech company Risk First (formerly PensionsFirst) and grew it to over $15M in annual recurring revenue before its successful exit.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Fintech Innovation
Co-founded and scaled Risk First, a SaaS platform that transformed risk analytics for pension plans, growing it to an established market leader.
Sustainable Manufacturing
As CEO of Terrafend, he leads a company focused on helping manufacturers adopt sustainable cleaning processes to protect the planet.
AI & Data Strategy
Leads Intelligent Lagoon, whose patented technology is designed to be exploited by AI and next-generation applications for strategic advantage.

Media Appearances

Benjamin has no verified media appearances

Work History

6-2025
Chief Executive Officer at Intelligent Lagoon
8-2023 - 6-2025
Advisor at Intelligent Lagoon
12-2020 - 12-2024
Chief Executive Officer at Terrafend
1-2017 - 1-2020
Co-Founder and CEO at Aspremont
6-2009 - 7-2016
Co-founder and President at Risk First (Originally PensionsFirst)

Education

1997 - 1997
Master of Business Administration (M.B.A.) from INSEAD
1985 - 1988
Bachelor's Degree from University of Reading

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Intelligent Lagoon
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Benjamin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Benjamin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Benjamin

Personality Compatibility


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