Christopher Goga

Questioner
DISC Type : c

Finance Lead at trawa

Berlin, Berlin, Germany

Overview

Christopher is a finance leader at the cleantech startup Trawa, focused on scaling its financial operations after a major funding round. He previously built and directed the finance department at the AI robotics company Micropsi Industries and began his career in advisory at KPMG. He holds a Masters in Economic Engineering and is a certified Scrum Master.

His career path demonstrates a strong passion for high-growth technology environments and the venture capital ecosystem, evidenced by his interest in leading firms like Sequoia Capital and General Catalyst. He is focused on building lean, tech-driven finance teams within innovative startups.

His masters thesis explored using blockchain technology to digitalize and optimize working capital management.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Cleantech Finance
As Finance Lead at renewable energy startup Trawa, he is responsible for managing the company's finances following a recent €24M Series A funding round.
Scaling Startups
He has direct experience building and scaling finance departments from the ground up at high-growth tech companies like Trawa and Micropsi Industries.
Tech-driven Finance
He emphasizes creating lean, tech-driven finance teams and holds an SAP S/4HANA certification, showing a focus on modern financial systems and processes.

Media Appearances

Christopher has no verified media appearances

Work History

4-2025
Finance Lead at trawa
1-2024 - 3-2025
Director of Finance at Micropsi Industries
10-2022 - 1-2024
Finance Manager at Micropsi Industries
9-2019 - 9-2022
Accounting & Process Advisory - Assistant Manager at KPMG Deutschland
10-2017 - 8-2019
Finance Advisory - Working Student/ Masterand at KPMG Deutschland

Education

2017 - 2019
Master of Science (M. Sc.) from Hochschule für Technik und Wirtschaft Berlin
2018 - 2019
Business administration from Universidade do Estado de Santa Catarina

More Information

Social Presence :

Prographics :

Exp : 9 Location : Berlin, Berlin, Germany Job Level : Middle Designation : Finance Lead at trawa
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Insights For Selling To Christopher

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christopher is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christopher

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christopher move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christopher take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christopher

Personality Compatibility


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