Benjamin T. Durham

Enthusiast
DISC Type : i

Advisor at Valence Vibrations

Austin, Texas, United States

Overview

Benjamin is the Co-Founder of Ploto, Inc. , focusing on designing frameworks for the ethical collection of user-generated content and data. His expertise lies in systems design and data integrity. He is a graduate of The University of Texas at Austin and serves on the SXSW Advisory Board, curating AR/VR panels.

Outside of his professional work, Benjamin is an avid reader of policy and philosophical texts. He has a demonstrated passion for world cultures, having spent time in Nigeria studying the Yoruba language and culture as a Fulbright-Hays Scholar.

He once gave a TedxYouth talk in Austin to high school students about the history and future of the Virtual Reality experience economy.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Ethical Data Collection
His company, Ploto, Inc. , builds frameworks for brands to responsibly collect consumer data, and his personal focus is on the ethical use of user-generated content.
The Experience Economy
He advises SXSW on AR/VR panels and gave a Tedx talk about the future of the experience economy, showing a clear interest in immersive user journeys.
AI's Positive Potential
He has publicly posted about the importance of using Generative AI to create optimistic visions of the future and to "Right the Wrongs, Do Not Write the Wrongs. "

Media Appearances

Benjamin has no verified media appearances

Work History

10-2021 - 1-2025
Advisor at Valence Vibrations
1-2020 - 7-2025
Advisor at Standup
1-2019
Co-Founder at Ploto, Inc.
1-2019 - 9-2019
Director Of Analytics at DiscoverSTEAM Inc.
12-2016 - 2-2018
Mentor at DivInc

Education

2000 - 2009
Bachelor of Arts (BA) from The University of Texas at Austin
2009 - 2009
Yoruba GPA Certification from Obafemi Awolowo University, Ile-Ife, Nigeria- Summer 2009

More Information

Social Presence :

Prographics :

Exp : 10 Location : Austin, Texas, United States Job Level : Leadership Designation : Advisor at Valence Vibrations
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Insights For Selling To Benjamin T.

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin T. is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Benjamin T.

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Benjamin T. move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Benjamin T. take some risk or not?

  • They can take some low-probability risks if needed.

You And Benjamin T.

Personality Compatibility


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