Benjamin W. Kennedy

Inquirer
DISC Type : dc

Senior Director International Sales at Nova Biomedical

Waltham, Massachusetts, United States

Overview

Benjamin is a healthcare business leader and Senior Director of International Sales at Nova Biomedical, driving revenue growth across global markets. He has extensive experience in the Americas, EMEA, and APAC. He holds a Master’s Degree from Seton Hall University and has a background in successful FDA submissions.

With significant global experience, Benjamin has lived and worked internationally and is fluent in Spanish and French. He has an entrepreneurial spirit, having previously been a partner in a venture that established new manufacturing and commercial operations in North America, showcasing his diverse business interests.

Unique fact: He co-founded a company to launch a novel, value-engineered construction product into the North American market.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Global Sales
As Senior Director of International Sales, he manages teams and P&L across Asia, the Middle East, Africa, and Latin America for Nova Biomedical.
Medical Devices
His work involves commercializing healthcare solutions, such as those for preventing Chronic Kidney Disease (CKD), and he has experience with FDA, PMA, and 510K submissions.
Market Expansion
His career includes leading international distribution expansion and launching new products and commercial operations into the North American market.

Media Appearances

Benjamin has no verified media appearances

Work History

1-2023
Senior Director International Sales at Nova Biomedical
9-2021 - 12-2022
Director, International Sales at Nova Biomedical
4-2018 - 8-2021
Senior Manager, International Sales at Nova Biomedical
6-2016
Partner / Board Member at Lomax USA
4-2016 - 4-2018
President at Catapult Strategies

Education

Master’s Degree from Seton Hall University
Bachelor’s Degree from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Waltham, Massachusetts, United States Job Level : Senior Designation : Senior Director International Sales at Nova Biomedical
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Insights For Selling To Benjamin W.

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin W. is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Benjamin W.

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Benjamin W. move?

  • Their decision making speed is somewhere in the middle.
  • Can Benjamin W. take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Benjamin W.

Personality Compatibility


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