Benjamin Woollams

Galvanizer
DISC Type : Id

Founder at TrueRights

United Kingdom

Overview

Benjamin is the Founder and CEO of TrueRights, a platform focused on IP and digital rights management for talent and brands in the age of AI. He was previously the Commercial Director at Influencer. com, where he spent a decade helping to pioneer the creator economy and grow the company into a leading global agency.

Outside of his professional life, Benjamin has a background in leadership through sports, having served as the Captain of his rugby team. He follows the intersection of technology and culture, paying close attention to how the UKs tech scene is perceived on the global stage.

As one of the earliest team members at Influencer. com, he was instrumental in shaping the modern creator economy.

Personality Overview

Persuader

People-Oriented

Socially Adept

They are not against taking risks and can make tough decisions when required.
  They will fight for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Talent Rights & AI
His company, TrueRights, is built to protect talent and IP in the age of AI, a subject he is passionate about and frequently discusses online.
The Creator Economy
He has over a decade of experience shaping the creator economy from his time as a key early employee at Influencer. com.
AI in Advertising
He closely follows and analyzes the use of AI in major advertising campaigns, showing a keen interest in its real-world application and reception.

Media Appearances

Meet the TrueRights team: experts in talent, AI and digital rights management. Featured in TrueRights (company website)

See Now

TrueRights launches GenAI-focused digital rights management platform. Featured in BroadcastNow

See Now

Work History

9-2024
Founder at TrueRights
2-2024 - 9-2024
Executive Commercial Director, EMEA at Influencer
10-2022 - 2-2024
Global Director of Platform Partnerships at Influencer
9-2021 - 10-2022
Head Of Partnerships at Influencer
9-2016 - 4-2017
Client Adviser Assistant at UBS Wealth Managemnt at UBS

Education

2009 - 2014
Education details unavailable from Epsom College
1999 - 2009
Education details unavailable from Chinthurst

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Leadership Designation : Founder at TrueRights
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • Talk about other customers and how they have derived value from your product
  • Appeal to their sense of self-worth and how they will impact their organization

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Do not look like someone who doesn’t know what they are talking about
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Benjamin

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Benjamin take some risk or not?

  • If necessary, they will be ready to take risks.

You And Benjamin

Personality Compatibility


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