Benji Bolick 🗝️🤓 The Door Dork

Questioner
DISC Type : c

Senior Channel Sales Manager at LenelS2

Portland, Oregon Metropolitan Area, United States

Overview

Benji Bolick is the Senior Channel Sales Manager at LenelS2 and an award-winning thought leader in the security industry, widely known by his personal brand, "The Door Dork". People often describe him as innovative and dedicated. He is passionate about educating the industry on access control, life safety, and door hardware, leveraging his deep expertise in sales and security solutions.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Industry Education
He has built a strong personal brand around educating professionals on the life-saving importance of doors, locking hardware, and access control, often highlighting common installation failures.
Personal Branding
Recognized with a "25 on the RISE" award for his branding, he actively speaks at industry events about creating a personal brand that reflects one's values and personality.
Next-Gen Leadership
He is highly active in communities for young security professionals, participating in conferences and podcasts focused on fostering the careers of emerging industry leaders.

Media Appearances

Benji Bolick Joins ProdataKey | Window + Door. Featured in Window + Door

See Now

Work History

9-2025
Senior Channel Sales Manager at LenelS2
7-2024 - 9-2025
Partner Fanatic - Regional Sales Manager PNW at ProdataKey
6-2021 - 7-2024
Senior Digital Communications Specialist at ASSA ABLOY Opening Solutions Americas
9-2018 - 6-2021
Vertical Market Specialist at ASSA ABLOY Opening Solutions Americas
8-2017 - 1-2021
Trainer, Speaker, And Coach at John Maxwell Team

Education

2007 - 2010
3 Years of University Studies from Utah Valley University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Portland, Oregon Metropolitan Area, United States Job Level : Middle Designation : Senior Channel Sales Manager at LenelS2
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Insights For Selling To Benji

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benji is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Benji

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Benji move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Benji take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Benji

Personality Compatibility


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