Berge Melkonian

Observer
DISC Type : ci

Sr. Director, Marketing and Commercial Excellence at Optinose

Greenlawn, New York, United States

Overview

Berge Melkonian is an accomplished commercial life science executive with extensive experience in marketing, market access, and sales leadership. He specializes in driving results for start-up and bio-tech companies, leading high-performance teams to successfully manage product launches and relaunches. He holds an MBA and Six Sigma certifications.

He is deeply involved in corporate culture and employee development, having co-chaired a Veterans Business Resource Group and participated in multiple culture teams. His activities show a strong commitment to mentorship, leadership development, and fostering a positive work environment through various internal advisory roles.

His innovative customer solutions team at Boehringer Ingelheim was recognized as a global best practice in 2018.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Commercial Launch Excellence
He has led launch excellence and go-to-market preparations at multiple biotech companies, including Optinose and Aimmune Therapeutics.
Payer Marketing Strategy
Developed and executed payer strategy, messaging, and market access marketing in senior roles at Aimmune Therapeutics and Boehringer Ingelheim.
Corporate Culture
Actively participated in culture clubs, CEO advisory teams, and other internal groups focused on improving the workplace environment.

Media Appearances

Berge has no verified media appearances

Work History

1-2023
Sr. Director, Marketing and Commercial Excellence at Optinose
12-2020 - 2-2023
Sr. Director, Payer Marketing / Market Access Marketing at Aimmune Therapeutics
10-2017 - 12-2021
CV Marketing at Boehringer Ingelheim
10-2018 - 1-2020
Market Access Marketing at Boehringer Ingelheim
1-2017 - 10-2018
Innovative Customer Solutions Steering Committee Lead and CPI at Boehringer Ingelheim

Education

2008 - 2009
MBA from University of the Sciences in Philadelphia
1999 - 2001
BS from St. John's University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greenlawn, New York, United States Job Level : Senior Designation : Sr. Director, Marketing and Commercial Excellence at Optinose
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Insights For Selling To Berge

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Berge is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Berge

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Berge move?

  • They like to analyze well and then make their decisions.
  • Can Berge take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Berge

Personality Compatibility


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