Maxat Karimov

Sharpshooter
DISC Type : DC

Head of Marketing OTC Europe at Sandoz

Munich, Bavaria, Germany

Overview

Maxat is a marketing leader with over 20 years of experience at blue-chip companies like Sandoz, Haleon, Danone, and P&G, managing portfolios up to $200M. He drives sustainable, profitable growth in the OTC and Pharma sectors across Europe and other global markets. His colleagues describe him as goal-oriented, analytical, and highly collaborative.

Beyond his professional focus, Maxat shows a keen interest in foundational management principles, exploring business literature from past decades to apply to current challenges. He also has a sharp eye for brand design and its cultural impact, analyzing how visual identity and naming conventions resonate with consumers.

Unique fact: Early in his career, he successfully solved a product labeling crisis for a major brand launch in Kazakhstan.

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Profitable Brand Growth
His role centers on "sustainable, profitable growth, " and he has a track record of delivering double-digit growth for major OTC brands at Sandoz.
Consumer-Driven Innovation
He focuses on the full marketing cycle, from consumer need and insight to product development, to ensure new launches meet market demands.
Marketing Execution
He emphasizes high-quality execution and has led campaigns that were ranked as top-tested by Ipsos, demonstrating a focus on effective implementation.

Media Appearances

Max Karimov, Category Head OTC Europe at Sandoz is our new .... Featured in Facebook

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Work History

10-2024
Head of Marketing OTC Europe at Sandoz
10-2020 - 10-2024
Category Head OTC Europe - Probiotics and Antifungal at Sandoz
1-2019 - 5-2020
External Consultant at Sinai Health System
7-2016 - 7-2018
Category Head OTC CEEMEA at Sandoz
1-2013 - 6-2016
Global Marketing Manager, Pain Relief category at GlaxoSmithKline Consumer Healthcare

Education

9-2021 - 10-2023
Executive MBA from Kellogg-WHU Executive MBA
1999 - 2003
Bachelor of Science from KIMEP University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Munich, Bavaria, Germany Job Level : Mid-senior Designation : Head of Marketing OTC Europe at Sandoz
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Insights For Selling To Maxat

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maxat is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Maxat

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Maxat move?

  • If convinced, they can reach decisions quite fast.
  • Can Maxat take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Maxat

Personality Compatibility


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