Maxat Karimov

Maxat is a marketing leader with over 20 years of experience at blue-chip companies like Sandoz, Haleon, Danone, and P&G, managing portfolios up to $200M. He drives sustainable, profitable growth in the OTC and Pharma sectors across Europe and other global markets. His colleagues describe him as goal-oriented, analytical, and highly collaborative.

Beyond his professional focus, Maxat shows a keen interest in foundational management principles, exploring business literature from past decades to apply to current challenges. He also has a sharp eye for brand design and its cultural impact, analyzing how visual identity and naming conventions resonate with consumers.

Unique fact: Early in his career, he successfully solved a product labeling crisis for a major brand launch in Kazakhstan.