Bernard Ho

Examiner
DISC Type : cs

Vice President, Commercial Strategy & Excellence at LiveRamp

San Francisco, California, United States

Overview

Bernard Ho is the Vice President of Commercial Strategy & Operations at LiveRamp, where he has been a key leader in scaling revenue from $100M to over $800M. An alumnus of the University of Toronto and former Accenture consultant, he is also a certified Lean Six Sigma Green Belt.

His interests appear to bridge technology and business strategy, evidenced by an early academic publication on the topic of gamifying e-commerce. Based on his time spent in Toronto for his education, he may follow the citys local sports teams.

Unique fact: He co-authored a publication titled "Gamifying E-Commerce: Gaming and Social-Networking Induced Loyalty. "

Personality Overview

Status Quo Seeker

Overcautious

Late Adopter

They are always well-planned and adopt a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

GTM & Growth Strategy
He has over a decade of experience in GTM strategy, helping scale LiveRamp by defining ICP, TAM, segmentation, and customer lifecycle planning.
Scaling B2B Companies
He has been instrumental in LiveRamp's growth from a $100M to an $800M+ revenue company by aligning strategy with execution.
Sales Operations
He leads a 100+ person organization at LiveRamp that spans functions including Sales and Customer Success operations, Deal Desk, and Enablement.

Media Appearances

Bernard has no verified media appearances

Work History

12-2022
Vice President, Commercial Strategy & Excellence at LiveRamp
10-2021
Managing Director, Field Strategy at LiveRamp
4-2019 - 10-2021
Director, Field Strategy at LiveRamp
12-2014 - 5-2016
Business Strategy Consultant at Accenture
10-2012 - 12-2014
Management Consulting Analyst at Accenture

Education

Bachelor of Applied Science (BASc) from University of Toronto
Education details unavailable from Upper Canada College

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President, Commercial Strategy & Excellence at LiveRamp
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Insights For Selling To Bernard

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernard is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Bernard

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bernard move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Bernard take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Bernard

Personality Compatibility


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