Bernardo Faria e Maia

Critic
DISC Type : C

Partner at Petticrows

Portugal

Overview

Bernardo is a Managing Director at KingsRock Advisors with over two decades of experience in Investment Banking at Deutsche Bank. His international career spans Portugal, Switzerland, the UK, and Brazil, where he led multinational corporate client relationships in Latin America. He holds a certificate from the Oxford Fintech Programme.

Outside of finance, Bernardo is a Partner and responsible for Sales & Marketing at Petticrows, a world-renowned builder of Dragon class racing yachts. He is an active and passionate participant in competitive sailing, frequently competing in international regattas.

Unique fact: He combines his extensive career in global finance with a partnership role in a premier competitive sailboat company.

Personality Overview

Critic

Precise

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Investment Banking
Has over 20 years of experience in Investment and Corporate Banking with Deutsche Bank across Europe and Latin America, holding Managing Director positions.
Competitive Sailing
He is a Partner at Petticrows, a top builder of racing yachts, and actively competes in international sailing events, including World Championships.
Fintech & Lending
Co-founded IZILEND, a real estate lending platform, and completed the Oxford Fintech Programme, showing a clear interest in financial technology.

Media Appearances

Bernardo has no verified media appearances

Work History

3-2021
Partner at Petticrows
9-2020 - 3-2022
Partner at Griphus Capital
3-2020
Managing Director at KingsRock Advisors
9-2018 - 9-2020
Managing Director at IZILEND
2-2013 - 8-2016
Managing Director at Deutsche Bank

Education

2017 - 2018
Oxford Fintech Programme from Saïd Business School, University of Oxford
2017 - 2017
Oxford / Chicago Booth Valuation Program from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : N/A Location : Portugal Job Level : N/A Designation : Partner at Petticrows
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Insights For Selling To Bernardo

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernardo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Bernardo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Bernardo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bernardo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bernardo

Personality Compatibility


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