Bernardo Salvador Marques

Evaluator
DISC Type : Cds

Partner at Republica Brand-Room

Lisbon, Lisbon, Portugal

Overview

Bernardo Salvador Marques is the Founding Partner and Head of Business Development at Republica, with over a decade of experience supporting more than 300 brands. He specializes in digital marketing at the intersection of creativity, data, and technology. Colleagues describe him as enthusiastic, innovative, and pragmatic, with a deep strategic understanding.

His professional focus is shaped by a strong enthusiasm for emerging technologies. He is particularly interested in how innovations like artificial intelligence and new search methodologies can be leveraged to create meaningful digital experiences and drive sustainable business growth, reflecting a forward-looking perspective.

He has a keen interest in the emerging field of GEO - Generative Search Optimization.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

B2B Sales Strategy
He has publicly shared his thoughts on the flaws in modern B2B sales, emphasizing the need for proactivity and relevance to be successful.
AI-Driven Transformation
Actively shares content on how organizations can move beyond the hype around AI to achieve tangible, sustainable operational improvements.
Generative Search Optimization
He has a stated enthusiasm for the emerging field of GEO (Generative Search Optimization) and its potential to shape the future of growth and innovation.

Media Appearances

Bernardo has no verified media appearances

Work History

5-2025
Partner at Republica Brand-Room
1-2025
Partner at Republica Ventures
5-2024
Founding Partner & Head of Business Development at Republica
1-2023 - 5-2024
Founding Partner & Chief Innovation Officer at Republica
3-2022 - 5-2024
Partner at São Francisco

Education

2012 - 2013
Mestrado Executivo em Marketing Digital from ISCTE-IUL INDEG Business School
2007 - 2009
Licenciatura from Instituto Superior de Comunicação Empresarial

More Information

Social Presence :

Prographics :

Exp : 21 Location : Lisbon, Lisbon, Portugal Job Level : Mid-senior Designation : Partner at Republica Brand-Room
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Insights For Selling To Bernardo

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernardo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bernardo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bernardo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bernardo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bernardo

Personality Compatibility


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