Bernd Brenner

Critic
DISC Type : C

CEO at Roland Mills United GmbH & Co. KG

Bremen, Bremen, Germany

Overview

Bernd Brenner is the CEO of Roland Mills United, a leader in the process industry. His career is marked by extensive experience in corporate strategy and transformation, including managing a €200 million global business as Vice President at RKW Group. He has pursued executive education at INSEAD.

His international career includes serving as an Operations Manager in North America for the RKW Group, where he led production, planning, and maintenance departments.

Personality Overview

Objective Thinker

Negotiator

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Business Transformation
His career focus includes succession and transformation, guiding industrial companies through significant strategic change.
Global Sales
As a former VP of Sales & Marketing, he was responsible for a €200 million commercial organization across all relevant global markets.
Corporate Strategy
He has direct experience developing and executing strategy on all levels of a worldwide organization from his time as Senior Manager of Corporate Strategy.

Media Appearances

Bernd has no verified media appearances

Work History

5-2023
CEO at Roland Mills United GmbH & Co. KG
5-2020 - 4-2023
Vice President Sales & Marketing Segment Agriculture at RKW Group
3-2018 - 7-2020
General Manager at RKW Group
1-2016 - 2-2018
Senior Manager Corporate Strategy and Projects at RKW Group
1-2015 - 12-2015
Operations Manager at RKW North America

Education

Executive Education - Strategy Execution Program (SEP) from INSEAD
2013 - 2013
Leadership Development Program (LDP) from Center for Creative Leadership

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bremen, Bremen, Germany Job Level : Leadership Designation : CEO at Roland Mills United GmbH & Co. KG
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Insights For Selling To Bernd

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernd is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Bernd

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Bernd move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bernd take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bernd

Personality Compatibility


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