Tony Buchan

Enigma
DISC Type : idc

President - Corporate Development at L&L Products

United Kingdom

Overview

Tony Buchan is the President of Corporate Development at L&L Products, leveraging extensive experience from senior roles at The Dow Chemical Company and Sika AG. People who have worked with him describe him as a confident, motivating, and high-energy leader. He holds a degree in chemistry from University College Cork, Ireland.

Personality Overview

Persuasive & Assertive

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Corporate Development
As the current President of Corporate Development at L&L Products, he is directly responsible for the company's growth and strategic initiatives.
Adhesive Technologies
His background includes direct responsibility for adhesive technologies across OEM, aftermarket, and commercial transportation sectors.
Strategic Marketing
Previously served as Vice President of Strategic Marketing at L&L Products and Global Marketing Director at The Dow Chemical Company, indicating deep expertise.

Media Appearances

Tony has no verified media appearances

Work History

6-2025
President - Corporate Development at L&L Products
12-2017 - 6-2025
Vice President - Marketing & Corporate Development at L&L Products
8-2016 - 12-2017
Vice President - Strategic Marketing at L&L Products
5-2010 - 7-2012
Global Marketing Director at The Dow Chemical Company
9-2004 - 4-2010
Regional Vice President, Corporate Vice President, Industry General Manager at Sika AG

Education

Tony has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : President - Corporate Development at L&L Products
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tony

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tony take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tony

Personality Compatibility


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