Bernice Cramer

Initiator
DISC Type : Di

Thinker at Large at NextFrame Consulting

Greater Boston, United States

Overview

Bernice has no verified overview

Personality Overview

Risk-Accepting

Confident

Impact-Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Bernice has no verified topics they care about

Media Appearances

Bernice has no verified media appearances

Work History

6-2023
Thinker at Large at NextFrame Consulting
4-2023 - 6-2023
VP of Marketing at Bose Professional
4-2017 - 4-2023
Director, Product Management and Global Marketing, Professional Audio at Bose Corporation
6-2015 - 4-2017
General Manager, Wireless Headphones at Bose Corporation
2-2011 - 6-2015
Head of Marketing, Product Management, and Sales for Noise Reduction Technology Group at Bose Corporation

Education

1969 - 1973
Bachelor's degree from Cornell University
Bachelor's degree from Cornell University

More Information

Social Presence :

Prographics :

Exp : 48 Location : Greater Boston, United States Job Level : N/A Designation : Thinker at Large at NextFrame Consulting
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Insights For Selling To Bernice

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernice is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Bernice

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Bernice move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bernice take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bernice

Personality Compatibility


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