Bersant Deva

Questioner
DISC Type : c

Director of Engineering at Freenow

Berlin, Berlin, Germany

Overview

Bersant Deva is the Director of Engineering at Freenow, a Lyft company, where he leads the Health and B2B engineering divisions. An alumnus of the Technische Universität Berlin, he is passionate about building innovative urban mobility platforms and empowering his teams through agile methodologies to architect robust services.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

B2B Mobility Solutions
He leads the B2B engineering division at Freenow and is actively hiring talent to build business-facing products and ride-hailing partnerships.
Agile Team Leadership
His professional summary highlights a passion for empowering teams with agile methods, a focus reflected in his career progression through multiple management roles at Freenow.
User-Centric Mobility
He has a long-standing personal interest in the evolution of ride-sharing, noting his use of Lyft's services and features like City Bikes for over a decade.

Media Appearances

Bersant has no verified media appearances

Work History

3-2026
Director of Engineering at Freenow
9-2023 - 2-2026
Senior Engineering Manager at Freenow
11-2020 - 9-2023
Engineering Manager at Freenow
9-2019 - 11-2019
Software Engineer at moovel Group
3-2013 - 8-2019
Research Associate at Technische Universität Berlin

Education

2011 - 2013
Master of Science (M.Sc.) from Technische Universität Berlin
2010 - 2010
Graduate Studies Exchange from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 18 Location : Berlin, Berlin, Germany Job Level : Mid-senior Designation : Director of Engineering at Freenow
URL has been copied!

Insights For Selling To Bersant

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bersant is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bersant

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bersant move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bersant take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bersant

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.