Bertha Lee

Inspirer
DISC Type : id

Director, Strategy and Analytics at IW Group

Los Angeles Metropolitan Area, United States

Overview

Bertha has no verified overview

Personality Overview

Decisive

Confident & Optimistic

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Bertha has no verified topics they care about

Media Appearances

Bertha has no verified media appearances

Work History

10-2018
Director, Strategy and Analytics at IW Group
10-2016 - 9-2018
Business Intelligence Supervisor, Marketing Sciences at OMD USA
1-2011 - 9-2016
Sr. Strategic Planning Analyst at Team One
10-2006 - 1-2011
Research Planner at RPA

Education

Bachelor of Arts - BA from UCLA
Education details unavailable from Arcadia High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Strategy and Analytics at IW Group
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Insights For Selling To Bertha

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bertha is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Bertha

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Bertha move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bertha take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bertha

Personality Compatibility


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