Bertha Lee in

Bertha Lee

Inspirer · DISC type id
Director, Strategy and Analytics at IW Group
📍 Los Angeles Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Director, Strategy and Analytics
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Bertha shows up

Decisive
Confident & Optimistic
Achievment Oriented

They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Priorities

Topics Bertha cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2018
Director, Strategy and Analytics
IW Group
10-2016 - 9-2018
Business Intelligence Supervisor, Marketing Sciences
OMD USA
1-2011 - 9-2016
Sr. Strategic Planning Analyst
Team One
10-2006 - 1-2011
Research Planner
RPA
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Arts - BA
UCLA
Education details unavailable
Arcadia High School
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other IW Group Employees

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