Beth Comstock

Energizer
DISC Type : I

Writer & Advisor at Self-employed

New York, New York, United States

Overview

Beth Comstock is a writer and advisor who built a career as a storyteller and innovation champion, formerly serving as Vice Chair and Chief Marketing Officer at GE. A graduate of William & Mary with a degree in biology, she translates her scientific background into a systems-thinking approach to business and marketing.

Outside of her advisory work, Beth is a passionate nature conservationist and author. She serves as a director at Nike and a trustee of The National Geographic Society. Her interests include classic literature, staying curious by exploring new ideas, and empowering others to navigate change.

Interesting fact: Despite being a self-described introvert, she rose to become the first female Vice Chair at GE, championing large-scale digital and clean-energy transformations.

Personality Overview

Big Picture Person

Full Of Energy

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Leading Change
Her book, "Imagine It Forward, " and her career at GE focus on navigating disruption and fostering courage and creativity within large organizations.
Corporate Innovation
As former Vice Chair of Business Innovation at GE, she led efforts to accelerate new growth, develop digital futures, and seed new ventures.
Nature Conservation
She is an active nature conservationist and enthusiast, often spending time in New York's Hudson Valley engaged in conservation and community.

Media Appearances

Beth Comstock on Curiosity, Creativity and Courage. Featured in The Impossible Network

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Beth Comstock former Vice Chair and CMO of GE on her book Imagine It Forward and modern management (Builders). Featured in Apple Podcasts

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Beth Comstock, Former GE – Profile. Featured in CNBC

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Work History

1-2019
Writer & Advisor at Self-employed
9-2018 - 9-2019
Book Author, Imagine It Forward at Penguin Random House
8-2015 - 12-2017
Vice Chair at GE
3-2008 - 8-2015
SVP at GE
12-2005 - 3-2008
President, Integrated Media at NBC Universal

Education

BS from William & Mary

More Information

Social Presence :

Prographics :

Exp : 29 Location : New York, New York, United States Job Level : N/A Designation : Writer & Advisor at Self-employed
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Beth

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Beth take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Beth

Personality Compatibility


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